GROWTH OF CORPORATE SOCIAL RESPONSIBILITY IN INDONESIA

Bing Bedjo Tanudjaja
Jurusan Desain Komunikasi Visual, Fakultas Seni dan Desain Universitas Kristen Petra Surabaya
E-mail: abimanyu@petra.ac.id

ABSTRACT
The awareness towards CSR (Corporate Social Responsibility), that should be integrated into a company's hierarchy as management's strategy and policy, is needed to attain balance between the business industry and the surrounding community. The essence and significance of CSR has not been wholly understood by businessmen, thus CSR only becomes textual and often implemented due to community demand. Keywords: corporate social responsibility, businessman, community
Keywords: corporate social responsibility, businessman, community